Fiji Water sued for greenwashing

Posted by Mother Jones: Jen Phillips on January 7th, 2011
Mother Jones: Despite selling, you know, water, Fiji Water is not the most transparent corporation. The company, the subject of a groundbreaking investigative feature we ran in 2009, is now the target of a lawsuit for deceptively marketing itself as "carbon-negative." A US District Court class-action suit filed by a Newport, California, firm on behalf of a Santa Ana woman named Desiree Worthington accuses Fiji Water of using a practice known as "forward crediting": essentially, giving yourself credit for carbon......

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