Skin-Deep Gains For Amazon Tribe

Posted by Wall Street Journal: JOHN LYONS on May 5th, 2011
Wall Street Journal: In a remote Amazon village a full day by canoe from the nearest road in western Brazil, Yawanawá Indians in grass skirts gather around a pile of urukum, a spiky fruit they use to make body paint, and pose for two photographers from the U.S. beauty firm Aveda. The images will help Aveda, a unit of Estée Lauder, sell its popular Uruku line of lipsticks, eye shadows and facial bronzers that use the plant as coloring. The company can charge a premium for products that look good and, at the same time,......

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