Canada: Government Hones Oil Sands Message with Focus Groups

Posted by CBC: None Given on February 19th, 2013
CBC: Focus-group testing on what the Harper government calls its Responsible Resource Development campaign found the advertising to be light on facts but uplifting and patriotic, according to a government-commissioned study. The fruits of that taxpayer-funded labour will again be on display this spring as a second wave of ads -- designed to persuade Canadians of "the importance and impact of Canada's energy sector" -- hits the air. Natural Resources Canada has budgeted $9 million in the current......

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