Soft Jeans ->Water Waste?

Posted by NYT: LESLIE KAUFMAN on November 4th, 2010
NYT: All of the products we use have environmental costs that we take for granted. Levi`s The new jeans logo. Consider the manufacture of a pair of blue jeans. The average pair uses 11 gallons of water in the finishing process, where it undergoes 3 to 10 cycles in the washing machine to get that perfect texture. When you consider that about 450 million pairs of jeans are purchased each year in the United States alone, the implications for fresh water use are astounding. Levi’s brand is announcing......

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